Top 10 Reasons Why You Should Hire an Amazon Agency Over Internal Staff
1. Online Retail is Not The Same as In-Store Retail
Operating and Managing a retail store is no easy task. Many retail owners believe opening an Amazon Store is the next “big step” to expanding their business, however, it’s not for everyone.
Selling on Amazon has its advantages, but they also come at a cost. Whether you’re new to retail, or have some experience, everyone needs to learn the key differences between in-store retail and online retail.
Online branding and marketing is quite different from in-store retailing. Although both retailers have very similar goals, their approach to reach their goals are different. For example,
Amazon Sellers generally put more investment into their keyword research, and graphic design; whereas, an in-store retailer would focus more on the quality of their product’s package design.
2. Managing an Amazon Store is a Full-Time Job
Many New Amazon Sellers think managing an Amazon Store is simple. Simply, make a product, take some pictures, and put in some useful descriptions. This seems like a reasonable start to selling on Amazon. Unfortunately, this is not the case. Even if you wanted to post your product page as soon as possible, you would most likely run into issues.
Once you create your Amazon Seller Account, you’ll need to navigate the several features the Amazon Seller Central offers. Depending on the type of product you are selling, you would also need to fill out paperwork, and wait several days for everything to be processed by Amazon.
On top of all the previously mentioned logistics, you would also need to consult many of Amazon’s Seller Policies to prevent your Amazon Listing from being deactivated, or blocked.
3. Inexperienced Amazon Sellers Can Easily Make Costly Mistakes
As discussed earlier, the Amazon Seller Central has countless features that can help you run your online-retail effectively and efficiently. Because of the complex structure of the Amazon Seller Central, many inexperienced Amazon Sellers may find it difficult and overwhelming to navigate through all of the features.
One of the dangerous aspects of the Amazon Seller Central is its ability to make micro changes that result in big changes in performance. A professional Amazon Marketing Agency will know how to use all of the features, and use them to their advantage. They will manage and optimize your listing’s title, images, and descriptions for the most amount of traffic and highest conversion rates
4. Amazon Requires New Branding & Marketing Investments
We’ve spoken about some of the differences between online-retail and in-store retail and have explained why new, as well as, experienced retailers should be careful when they start selling on Amazon. So let’s start talking about online-retail branding and marketing.
Online-retail requires a different approach to branding and marketing. The internet allows customers to compare your product to hundreds and thousands of other competitor products. For in-store retail, once a customer was in your store, they would be in an area with less competition then online.
Your Amazon listing will find itself buried and mixed with countless other competitor products. Your job is to stand out from the crowd and be at the top of the search results. How? Well, you’re going to need to know your way around the Amazon Seller Central, and make the appropriate changes and optimizations based on your Amazon provided, product listing business report.
5. Managing an Amazon Store Requires Specific Tools & Skills
Photoshop, Seller Central, Email Marketing, and many other tools and associated skills are necessary for running an Amazon Store. With high advertisement expenses, and unoptimized product pages, your conversion rates will be low, therefore, leading to low profits, and possible, net losses.
A professional Amazon marketing agency will know how to manage and optimize your product listings by using the necessary tools and skill sets that are required to run a long-term, profitable, Amazon Store.
6. Managing Amazon Ad Campaigns Can Be Stressful
Your advertisement expenditure compared to your sales is known as your conversion rate, also known as, Acos. Managing Amazon Ad campaigns can be stressful because your conversion rates can become unstable, for seemingly, no reason at all. However, more often than not, there are usually specific reasons why your advertisements are converting.
Amazon Ad campaigns may seem simple; but there are several small, calculated adjustments an experienced Amazon Campaign manager can make to properly optimize the campaigns for current, and future markets. An experienced campaign manager can make quick and effective changes based on their data analysis expertise, to increase profits and decrease expenses.
7. Product Listings Need Conversion Rate Optimizations
Most of us have shopped on Amazon before, and have seen the messy, low-effort, and hard to understand product pages. Perhaps the product title and image has caught your attention, and so you’ve clicked on it to view the page. Then, you’re greeted with outdated images, poorly written descriptions, and messy layouts that make everything hard to follow. So, you close the page and move on to the other products.
This is a problem almost every new Amazon seller will face. Understanding who your target market is, and what they want, are the first steps to being a successful Amazon Seller. You need to put lots of time, effort, and money into understanding and refining these two branding and marketing aspects. There’s lots of variability, and it’s hard to filter out what you should, and shouldn’t do.
A highly experienced Amazon Seller will know who their target market is, and how to communicate their ideas quickly and effectively. Unfortunately, learning how to optimize your product listings is a difficult task. You would need to spend the time, effort, and money through trial and error to learn the ins-and-outs of the Amazon Consumer base. It is highly recommended to consult with an Amazon Marketing Consultant for the most reliable and cost-effective strategies.
8. Amazon Technical Support Can be Hard to Connect With
There is a lot of Amazon and business “Lingo” associated with selling on Amazon. Many new Amazon Sellers may find it difficult to adapt to the new and different terminology used on the Amazon Platform, which can lead to miscommunications, and mistakes.
9. You’re Looking for a Trust-worthy Third-Party Agency To Run Your Amazon Store
We are aware of the fraudulent, and unreliable third-party agencies, and would recommend you to check to do proper research before making a purchase decision. At Amzing marketing, we provide fast service, with customizable packages that cater to your specific business needs. Scroll down to view our packages, or contact us.
10. Amazon is Always Updating Their Selling Policies
Dealing with Amazon’s constant policy updates can be annoying and time-consuming. Certain selling policies can make it difficult for you to get your product selling on Amazon’s website. One of Amazon’s selling policies that is a hassle for all Amazon Sellers is creating the listings for restricted-type products.
With a professional Amazon marketing agency, they can go through all the paperwork for you, and get your products sold as soon as possible.