Why Do You Need Customer Keyword Research to Start Growing Your Amazon Business?
Are you wondering why your competitors are getting the majority of the sales? Here is the number one reason why: Your competitors have researched and optimized their keywords to get their listings at the top of Amazon’s search results.
Here’s the issue, if you don’t know your customer keywords, your product page would attract the incorrect target market, receive nearly zero traffic, and get no sales as a result.
There are over 12 million products listed on Amazon as of 2021. If your product’s title does not match what your buyer’s are searching for, your product will not be displayed. Keyword research is the most important step for every business because it brings in the majority of your traffic. This can also bring in the consumers that are more likely to purchase your products.
Why Is Keyword Research Critical for the Long-Term Success of Your Amazon Business?
Doing keyword research is NOT highly recommended, it’s a MUST HAVE.
AMZing Marketing Agency can bring more traffic to your Amazon and also increase your sales by using the correct search terms that will bring your target market to your website.
Let our experienced Amazon keyword researcher dig into the data and find the buyers keyword for you!
Need Professional Help?
Three of the Best Methods to Find Money Making Keywords
1. Use the Amazon Search Box to Research the Potential Buyers’ Keywords
Surprisingly, most Amazon sellers don’t know about this trick and it’s completely FREE! Amazon has a search engine box that displays relevant search results while you are typing words into it.
Using this feature is quite simple. Just type in a potential customer keyword, and adjust your title to best fit the most frequently searched keywords that are most related to your product.
Here’s a quick demo.
Start by brainstorming the top 10 keywords you think your buyers would use. Then, type them into the Amazon search box. Lastly, you should see a drop down box that displays the most frequently used keywords related to your search terms.
Isn’t that Amazing? Amazon is giving you free keyword suggestions. Keep typing different keywords until you think you have found the 2 or 3 of the best performing buyer keywords, and incorporate them into your product’s title.
This is an easy and simple way to do basic keyword research, however, the major drawback of this method is that you won’t know the performance of the keywords you choose.
2. Use Paid or Free Keyword Research Tools
If you need a more in-depth keyword research tool then Amazon’s search engine, we would recommend using a third party software. There are many free and paid keyword research tools such as Jungle Scout, Helium, Unicorn Smasher.
We found Keyword Dominator as one of the best free keyword research tools for Amazon. Here’s a link to their website: https://www.keywordtooldominator.com/?ktd=1766
Let’s say you typed in a keyword such as “brain supplements” into Keyword Dominator’s search engine. Keyword Dominator will then display suggested keywords with a “popularity score” that tells you how frequently customers are searching with those specific keywords. The next step is to assess each keyword’s relevancy, as well as popularity, and decide which ones fit best for your product’s title.
Unfortunately, every keyword research software is not entirely free. If you want more in-depth data, you would need to pay for the full version. However, using the free software is a good starting point.
At AMZing Marketing Agency, our Amazon Marketing Professionals are using advanced and professionally developed keyword research tools that show us more data, as well as more information about each keyword.
Here are some examples of the data our software provides:
- The Estimated Performance of Competitor Keywords
- The Estimate Sales revenue of your competitors’ products
- The Estimated Sales rank of every product on Amazon
- And many more
Our marketing professionals also know how to analyze and optimize your keywords based on this data, to provide you with high returns, at low costs.
3. Use the Keywords Inside Your Own Amazon Seller Account
This is the most valuable method to find effective keywords. Inside your Amazon Seller account you will see which keywords are generating the most sales for your business. Be sure to save this data, as it is only available for 90 days; otherwise, the data will no longer be accessible
Want to know how to find the most accurate buyers keywords from your own Amazon sellers account?
Download this Hidden Buyers Keyword Research Method EBook
Need Professional Help?
Our Keyword Research Services Include
1. Keyword Search Terms -
that specifically filter and target the Amazon Customers that are more likely to purchase your products.
2. Increased Traffic -
that will maximize your pay per click (ppc) advertisements by attracting your target market, and filtering out consumers that are less likely to purchase your product - saving you money on pay per click advertisements.
3. Increased Impressions and Clicks -
from consumers that are interested in purchasing your products.
4. Professional Keyword Research Advice -
how to use keywords, when to use them, and how not to use them.
5. Increased Sales -
from the increased amount of potential customers that are able to find your product page easier than before.
No Outsourcing, Vancouver Based, Years of Marketing Experience,
Written by Professional Native Canadian Writers and Speakers
