The Future Of E-Commerce and Amazon
You should remember that in the last few years, more than 50% of ecommerce market will be used by Amazon, which is the main reason why you should use it as your partner for getting stable revenue from selling your products.
At the same time, you should remember that Amazon and PPC as well as search engine optimization go hand in hand, which means that you will be able to improve your organic growth as well as paid ads conversions.