How to Communicate the Credibility and Reliability of your Product’s Benefits and Features.
Step 1: In-Depth Research About Your Buyers
1. Find out the expectations of customers, and understand what necessities the product must fulfill to influence their purchasing decision.
a. Find out the Potential “pain points” and issues customers face
b. Have an underlying rationale that PROVES you understand each customer’s pains.
c. Prove that you “know what they are looking for” and “know how to solve it”
i. This can help customers feel they “need” the product based on the convenience of its benefits.
d. Understand what safety precautions and features that customers are looking for.
i. Prove the reliability and credibility of your claims by providing evidence, such as certifications, customer testimonials, and quotes from experts.
e. Find out how to attract and maintain the attention of customers long enough to “sell them” on the solution your product will provide.
1. Eliminate customer doubt by proving (showcasing) that you understand and are able to fulfill customer needs (pain points) and expectations through the (reliable and credible) benefits of your product.
Provide Assurance to Customers that your product fulfills their needs:
a. Show, demonstrate, and provide credibility for the specific benefits customers are looking for when making a purchasing decision.
Answer the following questions:
b. (Create a Necessity for the benefits of your product):
i. Why would I NEED this product?
ii. What will it do for me?
iii. How will it improve my life?
c. (Provide Convenience):
i. Is the product practical?
ii. Is it better than products from competitors?
iii. Is this the “best bang” for my buck?
d. (Provide reliability and credibility to your claims):
i. Is the product safe and reliable?
ii. How can I trust you, and take your word for it?
iii. Specifically show and prove to be the product is reliable and credible!
iv. Prove that this product is credible! says who?
e. Does the product understand and fulfill my needs and expectations?
i. Does it reliably provide what I require?
ii. How does it specifically benefit and cater to my needs?
iii. Is this product’s benefits logical, reliable, and credible?
Step2: How To Execute Communication Through Image Storytelling
1. Highlight the necessity for your product.
a. Answer these customer questions and concerns:
i. What are the primary benefits of this product?
ii. How will the product benefit me?
iii. Why will the product benefit me?
2. Secure the customer’s necessity for the benefits of the product.
a. Answer these customer concerns:
i. Specifically how and why will the product benefit me?
ii. Show me a specific example and reason why and how the product will benefit me!
3. Provide credibility to back up your claims related to the reliability and safety of your product
a. Create a necessity based on HOW the product has helped improve someone else’s life
b. Answer these customer concerns:
i. Specifically, how will this product’s benefits improve my life?
ii. Make sure the credibility of your product is conveyed in an effective way
4. Reinforce Security (safety) with a credible professional certification, quote, claim, so on…
a. Why should I trust you?
b. Show me Proof of credibility, Says who?
c. Be Specific!
d. Provide a type of conformity to secure the reliability and credibility of the product
i. For example, show a doctor recommending the product, or provide a reputable quote from a reputable source.
5. Reinforce rationale of security: “is this the best bang for my buck?”
a. What are the specific benefits?
b. What does this product actually do for me?
c. Is this product better than those of competitors?
d. How is this product specifically better?
6. Provide the features and associated benefits and link them with convenience (practicality of features and benefits)
a. The convenience of the benefits should also create a necessity for the product benefits.
b. At this point, the customer may be thinking “Hmm… this product seems interesting, what features does this product have?”
c. Show the product’s practicality and reliability by showing its’ features
i. How do these features provide the benefits mentioned earlier?
ii. How will all of these features provide me with the benefits I want?
d. Does this seem logical, reliable, and credible?
7. Show how the product can conveniently fit into the customer’s life, and create a connection that forms a “need” for the product.
a. At this point, the customer may think “Ok, I’m interested, but how does this product…”
i. Fit into my lifestyle?
ii. How can I use it? Is it really practical and worth my money?
iii. Are the features and benefits realistic?
b. Reinforce necessity, convenience, and security (trust)
i. Can I trust that people actually like this product?
ii. Can I trust that people actually enjoy using this product?
iii. Show me who, what, where, and how this product can be used.
8. Show any final securities that reassurance the reliability and credibility of the benefits and features of your product
a. Any other benefits customers should be aware of?
b. Any other reasons to buy this product over those of competitors?
c. Any other unique benefits or features?
Customers should trust and understand the claims about your product, and feel the “need” to seek the benefits and features that your product would provide them with.