How to Create Amazon Advertising Campaigns To Beat Competitors and How Much Time

February 28, 2024   Amazon Advertising

This a Great Beginner's Guide to Amazon Advertising Campaigns written by a professional Amazon Marketing Agency --> AMZing Marketing Agency (Canada)

How you ever wondered how much time it takes to create one advertising campaigns and how to create effective campaigns that will give you sales?

Are you ready to put your products on top of Amazon search results and let Amazon buyers can purchase it?

Amazon Advertising is a MUST HAVE tool to reaching millions of potential customers, driving sales, and increasing brand visibility.

HERE IS THE BIG CHALLENGE for YOU: With so many different types of advertising campaigns available and large selection of settings it’s easy to get lost and make mistakes

Let's dive into the exciting world of Amazon Advertising and discover how you can create successful campaigns that get results.


Types of Amazon Advertising Campaigns:

  1. Sponsored Products ( time to create: 30 minutes):

    • Sponsored Products are ads that promote individual product listings. They appear in search results and on product detail pages, blending seamlessly with organic search results.
    • To create a Sponsored Products campaign, simply select the products you want to advertise, set your budget and bids, and choose relevant keywords. Amazon will then display your ads to shoppers searching for products similar to yours.
    • These ads are incredibly effective at increasing product visibility and driving sales, making them an essential tool for sellers looking to boost their revenue.
  2. Sponsored Brands ( time to create: 45 to 30 minutes):

    • Sponsored Brands, formerly known as Headline Search Ads, are prominently displayed at the top of search results. These ads feature your brand logo, a custom headline, and a selection of your products.
    • To create a Sponsored Brands campaign, you'll need to choose the products you want to promote, write engaging ad copy, and set your budget and bids. You can also customize the landing page where shoppers will be directed when they click on your ad.
    • Sponsored Brands are perfect for increasing brand awareness, driving traffic to your Amazon storefront, and showcasing your product portfolio to potential customers.
  3. Sponsored Display ( time to create: 20 to 30 minutes):

    • Sponsored Display ads target shoppers both on and off Amazon, allowing you to reach audiences beyond the Amazon platform. These ads can appear on product detail pages, customer review pages, and even on external websites and apps.
    • Creating a Sponsored Display campaign is simple. Choose your targeting options, such as interests, behaviors, or specific products, set your budget, and let Amazon handle the rest. Amazon's powerful algorithms will automatically optimize your ads to maximize their effectiveness.
    • Sponsored Display ads are ideal for retargeting shoppers who have viewed your products or similar products, as well as for reaching new audiences who may be interested in your offerings.
  4. Stores ( time to create: 20 to 30 minutes)::

    • Amazon Stores provide sellers with a customizable storefront where they can showcase their brand and products in a visually stunning way. Stores are fully integrated with Amazon Advertising, allowing you to drive traffic to your store through sponsored ads.
    • To create an Amazon Store, simply use Amazon's intuitive Store Builder tool to design your storefront. You can add images, videos, product collections, and even interactive elements to engage visitors and encourage them to explore your brand further.
    • Once your store is live, you can create Sponsored Brands campaigns that direct shoppers to your store, helping you increase brand awareness, drive sales, and build customer loyalty.

Where Will Your Ads Show?

Your Amazon Advertising campaigns will appear in various locations across the Amazon platform, depending on the type of campaign you choose:

  • Search Results: Sponsored Products and Sponsored Brands ads will appear in search results when shoppers search for relevant keywords.
  • Product Detail Pages: Sponsored Products ads may appear on product detail pages that are related to the advertised product.
  • Top of Search: Sponsored Brands ads will appear prominently at the top of search results, giving your brand maximum visibility.
  • Off-Amazon: Sponsored Display ads can appear on external websites and apps, allowing you to reach shoppers beyond the Amazon platform.

  1. Complexity of the Platform: Amazon's advertising platform offers a wide range of features, targeting options, and campaign types. Navigating through the various settings and options can be overwhelming for beginners.

  2. Understanding Targeting: Effectively targeting your ads to reach the right audience requires a good understanding of your target market, relevant keywords, and shopper behavior. Without this understanding, your campaigns may not reach the intended audience, leading to poor performance.

  3. Budget Management: Determining the right budget for your campaigns and managing it effectively can be challenging. Overspending or underspending can impact the success of your campaigns, making it crucial to strike the right balance.

  4. Optimization: Continuous optimization is essential for improving the performance of your campaigns over time. This involves analyzing data, adjusting bids and targeting, and refining ad creative to maximize ROI. It can take time and experimentation to find the winning formula for your campaigns.

  5. Competition: The Amazon marketplace is highly competitive, with many sellers vying for the attention of shoppers. Standing out from the competition requires strategic thinking, compelling ad creative, and a thorough understanding of your unique selling proposition.

  6. Policy Compliance: Amazon has strict advertising policies that must be followed to avoid account suspension or penalties. Understanding and adhering to these policies adds an extra layer of complexity to campaign creation and management.

  7. Technical Challenges: Dealing with technical issues such as tracking pixels, campaign setup errors, or ad disapprovals can be frustrating and time-consuming, especially for those with limited technical expertise.

  8. Data Analysis: Interpreting campaign data and metrics to make informed decisions can be daunting for beginners. Knowing which metrics to focus on and how to interpret them accurately is crucial for optimizing campaign performance.

While creating Amazon advertising campaigns may initially seem difficult, with the right guidance, resources, and practice, sellers can overcome these challenges and leverage the power of advertising to grow their business on the platform. Platforms like Amazon also offer resources, tutorials, and support to help sellers navigate the advertising landscape more effectively.