How to Create Effective Amazon Video Advertising Campaigns

Are you Frustrated That Amazon Has Rejected Your Video Marketing? 

Here are some of the most common reasons Amazon rejects your video:

  1. Content that asks questions of, or speaks directly to the customer, such as the use of "you/your" isn't allowed.
  2. Typos and incorrect grammar aren't allowed.
  3. The call to action (CTA) doesn't comply with policies.

  4. Appetite suppressants or fat burners aren't allowed.

How does the Amazon Vidoe Advertising Work?

Amazon vidoe ads  allow advertisers to reach Amazon customers with targeted video on Amazon’s websites, mobile apps and Fire Tablet wake screen. You can convey your brand message with out-stream autoplay video for an engaging ad experience.

Where Will Your Video Ads Be Placed On Amazon

Available in the following placements:

  • Home Page – Desktop - 300 x 250
  • Home Page – Smartphones (Below the Fold) - 300 x 250
  • Home Page – Tablet Shopping Apps - 300 x 250
  • Detail Page – Smartphones - 414 x 125
  • Detail Page – Desktop - 970 x 250
  • Fire Tablet (beta) (available in US, UK, DE) (requires custom background)

Amazon video ads are required to follow existing creative policies for supported placements.

Autoplay Video Behaviour

Amazon video ads will automatically play the video content when the video is at least 50% visible on screen. Autoplay in Amazon video ads is always muted – audio playback requires user interaction. Autoplay is automatically paused if the video is scrolled out of view.

Video guidelines

Ad units must include the following assets:

Video asset requirements
Video dimensions 1920 x 1080 px (16:9) recommended
Frame rate At least 15 FPS
Audio 128 kbps / 44 kHz
Recommended bit rate 2 MBps
Preferred codec Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC
File size less than 500 MB
Video duration Desktop and Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire Tablet: Up to 15 seconds
Letterboxing Videos should not have black bars on any side of the video content

Video files will be transcoded to optimize their size and appearance in Amazon’s ad placements.

Make sure your video does not include call-to-action elements that encourage clicking (e.g. a button shape that says “learn more”). Clicking on the video player will play or restart the video with sound enabled.

In addition to these requirements, we recommend:

  • Using a short video clip – we recommend that the core of the message be delivered in the first five seconds.
  • Ensuring your ad can be understood, and is still engaging, without sound. For example, show products in use instead of a person describing the product. Use text headlines in your video to get the point across without narration.

November 29, 2022 - Reading time: 11 minutes